Andrew Marsden’s Blog

Andrew Marsden’s Blog

Is leapfrogging the new pivoting?

In these times of individual or collective commercial difficulty, we are getting used to the idea of ‘pivoting’ our business strategy but is leapfrogging taking over?

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What do you have that other people want?

Businesses seem to have fallen into three categories over the last few months. There are those whose marketing departments seem to have adopted radio silence, there are those who have put information out on the pretext of being helpful but have shown in their follow...

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